About
Language shapes behaviour. That's where my work begins.
From research-backed long-form content to conversion-focused emails and performance-driven social campaigns, I build messaging systems designed to move people from curiosity to action.
My interest in digital marketing grew out of my Master's in Psycholinguistics at Stellenbosch University (cum laude), where I explored how language, identity, and perception influence decision-making online. That behavioural lens now underpins everything I create: positioning, funnels, lifecycle campaigns, and launch strategy.
After starting in agency copywriting, I went on to build my own freelance practice, leading end-to-end marketing strategy for B2B and B2C brands. I partner closely with clients to clarify their message, design high-converting campaigns, and turn audience attention into measurable growth.
I don't just write content. I engineer communication that performs.
Education
Tools & Platforms
Canva, Notion, WordPress, Wix, Flodesk, Mighty Networks, Insightly CRM, HTML/CSS, SEO, organic & paid social media, email marketing platforms.
Beyond the work
Outside of client work, I write poetry in three languages, create educational health toolkits born from lived experience, and am always in search of coffee and cats. I love baking (especially peanut butter cookies) and hiking whenever the weather cooperates.
Let's work together
Whether you need a landing page, email funnel, or full marketing strategy, I'd love to hear from you.
Book a consultationA bit camera shy? Pop me an email here